Our Story

A few years back, a man named Robert Sugar started an R&D company. The company was a way for him to explore ideas into visual computation and the irrepressibly alluring subject of artificial intelligence. Robert brought in a team of researchers to aid in the quest of advancing science and technology.

Today, after countless successes and failures, Crocotta has built itself to be an interwoven venture of tech, social action and community. Crocotta seeks to better the playing field in which it chooses to run, and to help make the science and tech industries that our societies deserve.

Our Team

Robert Sugar

Robert Sugar

CEO and founder of Crocotta R&D

and his international team of scientists, engineers, creatives and managers

strengthened further by

  • British academia; excellent links with limitless supplies of expertise and support

  • Strategic European partners

  • Visiting scientists

Zsolt Peter

Zsolt Peter

CFO and co-founder

James Murphy

James Murphy


Erika Fucsok

Erika Fucsok

International Collaborations

Crocotta R&D, an SME by definition of the European Commission, operates with about 25 scientists & software engineers across Europe.

Why Europe / Why Britain?

With nationalities scatter-gunned across Europe, the Crocotta team with roots back in Central Europe, faced a tricky initial decision when first coming together to work on the projects. Which country would we base ourselves in? Would the sun basked fronts of the French Riviera lure us in? Or perhaps the chill of the Alps would help focus our minds?

With all the options available, it might of seemed like a curious decision to locate ourselves in the rain soaked hills of fair Britain, but to us it was a no brainer.

United Kingdom

Britain's commitment to innovation, and its attitude to development has helped place Britain squarely amongst the forerunners in future thinking. The public and government alike are largely committed to pushing technology in the right direction, with the focus generally being to the bettering of society and the strengthening of the economy through tech revolutions.

The added draw of British academia was also too tempting a morsel, with some of the finest Universities in the world located within Britain's coastline. Crocotta is already working alongside several such organisations, sharing information and no-how in all manner of tech topics.

Above all else, though, we chose England because England chose us. Because England extended its reach to us. Every partnership outlined, every funding initiative, every offer or request for knowledge; they all seemed to be coming straight from old Blighty's shores. Britain sucked us in, and we fell in love and we are proudly waving the flag. We love Europe, we love much of the world, but it is Britain that sits within our hearts.


Bristol: the center of aviation in Britain where aircraft production began already in 1910, less than two years after the first recorded flight of a powered aeroplane in British skies. The Bristol Aeroplane Company, originally the British and Colonial Aeroplane Company, now BAE Systems, was both one of the first and one of the most important British aviation companies.

bristol r&d

Certain aerospace/defence projects have had particular significance for the development of Bristol’s defence and aerospace community. Such landmark aerospace projects include Concorde, engine development and production for Eurofighter, Airbus and the relocation of the Ministry of Defence Procurement Executive (now the Defence Procurement Agency).


Cambridge: the city of academia. Home to one of the most prestigious universities in the world, and the new capital for British technology research, Cambridge has become the embracing home to Crocotta R&D.

cambridge r&d

Flanked on all sides by country greenery, the winding streets and rivers provide the perfect place for academic research. With many of the top research companies based within the city, and with a student population of around 20%, the city has proved an invaluable base for making the right connections for advancements in science.

Our Philosophy & Vision

For the sake of Science and Mankind

Since its birth, Crocotta has had its eyes set firmly on a point. That point is the future, and a better one at that.

Science has found itself tangled in mankind's future. It is unavoidable now. Science is changing our lives and the lives of every generation to come. Science has found itself with a mighty burden to carry, and expectations are constantly growing.

The idea for every project we initiate comes from a desire to help science create this better future. Throughout all our research initiatives, you will see a heavy focus on educational devices and ways of increasing connectivity and information sharing.

We want to help create more fluid, efficient systems, which allow humanity to surpass the challenges it faces. Crocotta exists solely to benefit Science and mankind, and that will never change.

Difficult Evolutionary Period

Up against the wall

There's no denying it. Humanity's backs are pressed firmly up against the bricks and mortar. Climate change, the energy crisis, the unknowns of future warfare; there's a thousand global challenges looming ahead, which look certain to take a hearty swipe at humanity. To add to these problems, mankind has found itself tangled in a mess of inefficiency, without a united view of what to do.

There are many smart minds around the world, which, together, could likely come up with a few ideas on how to patch things up. But, despite all our technology and communication channels, we seem to be remarkably isolated or fragmented in our efforts.

Facing the challenge

Crocotta has no delusions of grandeur, we know that we face some tricky times, but we are committed to how we believe we can help. Three areas we're committed to improving. Awareness, engagement and connectivity.

1. Awareness
Improving awareness and understanding on key topics via the cross media production of information. Crocotta is always looking for new ways of publishing news, ideas and critical thought in order to create a better global understanding.

2. Engagement
Many Crocotta projects are founded on an effort to actively engage people in furthering knowledge and idea development. It is woven into the very ethos of Crocotta's research initiative, and remains there right through the development stages. Crocotta bases smart products and services on critical topics and ways to push society's advancement.

3. Connectivity
After many years of involvement in both academia and the tech industry, Crocotta has witnessed first hand the fragmentation that exists between the sectors. It exists at every level, right across the board, and forces a constant struggle to permeate opaque borders for both sectors. This is further intensified for members of the public not involved in either sector, a problem echoed to us time and time again by countless individuals and groups. A structure such as this creates many problems and halts many a key project in its tracks before it has had a chance to fulfill its potential.

A key focus for Crocotta is to find ways to bridge these communities, and utilise what should be perfectly complimentary ways of approaching science and technology. Linking academia, the tech industry and the public is always at the forefront of Crocotta's mind and we do everything we can to facilitate the building of such relationships.

Commercial Aspects vs the Greater good

Whilst our intentions are routed in ideals, Crocotta is a company, and our commercial goals are created thusly. We design and create commercially viable products for global consumption built on sustainable economic models.

What this allows us to achieve is a company that can then commit itself, at times, to non-profit projects that serve to further our three areas of social commitment. We are a business, but we take pride that we exist to do more than make a profit.

We create projects that change lives, and develop products that allow us to do this efficiently.

Ahem..., but what is a Crocotta?

Our team members are often facing the fair question, so here we go.

"Crocotta" is a mythical dog-wolf beast of India and Ethiopia with a mouth that stretches from one ear to the other, with impossibly strong teeth and instant digestion, said to be a deadly enemy of men and dogs.

Ancient sources

The Byzantine scholar Photius, epitomizing an ancient work by the Greek author Ctesias, writes that "there is an amazingly strong animal in Ethiopia, called Crocottas, which is as brave as a lion, as swift as a horse, as strong as a bull, and it cannot be overcome by any weapon of steel". The Greek phoilosopher Porphyry also mentiones "the Indian Hyaena, which the natives call Crocotta" in his book "On Abstinence from Animal Food". The historian Cassius Dio credits emperor Septimius Severus with bringing the "Crocotta" to Rome where it has appeared more than once in the arena. Later bestiaries of the Middle Ages confounded these various accounts, so that one finds the largely mythical creature given differing names and various characteristics. Latin name is "Leucrota" or "Leucrocuta". Other synonyms are "Corocotta", "Crocuta", or "Yena".


The "Crocotta" is generally illustrated to show its most unusual feature, the mouth that opens from ear to ear.

Crocotta Kongelige Bibliotek
Kongelige Bibliotek, Denmark
Crocotta Bibliotheque Nationale de France
Bibliotheque Nationale, France
Crocotta Bodleian Library
Bodleian Library, United Kingdom
Crocotta Morgan Library
Morgan Library, United States
Crocotta Museum Meermanno
Museum Meermanno, Holland
Crocotta Bibliotheque Nationale de France
Bibliotheque Nationale, France